About Kelly
Kelly Dakin, Director of Business Development
Expertise: Data-Driven Decisioning & Advanced Analytics, Digital Product & Platform Transformation, Customer Experience, Engagement & Retention Strategy, Enterprise Execution & Cross-Functional Leadership
With over 25 years of experience leading digital transformation, product innovation, and enterprise growth across financial services and fintech, Kelly brings a unique blend of executive leadership, customer-centric strategy, and advanced analytics expertise to FI Consulting. She has built and scaled digital platforms, modernized operating models, and delivered measurable outcomes across some of the largest U.S. banks, consistently improving customer retention, lifetime value, and digital engagement.
Kelly is a recognized leader in translating complex data and emerging technologies—including artificial intelligence, machine learning, and relationship-driven analytics—into practical, executive-level strategies that drive real business impact. At FI Consulting, she leads go-to-market and client engagement efforts focused on solving high-value challenges such as customer attrition, fraud detection, product propensity, and customer lifetime value, helping financial institutions uncover insights that traditional approaches often miss.
Known for her ability to bridge business and technology, Kelly partners closely with C-suite leaders to align data, operations, and customer experience into cohesive, scalable strategies. She has a proven track record of building high-performing teams, fostering cross-functional collaboration, and creating environments where innovation translates into measurable growth.
Kelly is also a trusted advisor to executives and boards, valued for her ability to simplify complexity, challenge conventional thinking, and guide organizations through transformation with clarity and confidence. Her approach is grounded in a deep belief that sustainable growth comes from truly understanding customers—how they behave, what they need, and where traditional models fall short—and then designing solutions that create lasting value for both the institution and the customer.
Recent Insights